SENSUS Smart Guitar Wins BIG at Midem Cannes!

We are extremely happy to announce that MIND Music Labs won Midemlab’s 2016 international pitching competition in the Hardware/Internet of Things category with its SENSUS Smart Guitar.

Not only this though: we also won the overall Midemlab competition, being honoured by Midem delegates as the most promising music startup of 2016 among more than 150 submissions representing 31 countries from around the world!

The announcement of the winners of Midemlab took place on the 4th of June as part of the 50th annual edition of Midem, the leading music industry event. MIND was rewarded during the International Midem Awards gala at the Carlton – in front of 200 international music decision makers and industry VIPs.

It is really with great honour and pleasure that we thank Midem and its partners Atomico, Bluenove, and Music Ally for this great opportunity and experience. As our CEO Michele said during his acceptance speech, the Music industry has been in constant evolution for the past 50 years, and MIND Music Labs’ dream is to became part of this journey for the next 50 years, with a completely new generation of connected instruments that will finally bring musical expressivity and interaction to the next level.


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